Articles
January 21, 2025
Exel by Merak gaming accelerator is now accepting applications for first cohort
The program includes a two-week virtual boot camp and a 16-week acceleration phase
January 21, 2025
Hoyoverse agrees to $20 million settlement with FTC over loot boxes
The publisher will “introduce new age-gate and parental consent protections for children and young teens” going forward
January 21, 2025
"Almost all" Subway Surfers installs are organic: Building a brand with "snackable" gameplay and memes
Sybo senior brand manager Adam Collier shared tips and tricks to building a hit brand at PGC London
January 21, 2025
Marvel Snap back online in the US as developer vows to prevent future outages
“This is the start of a new era for Marvel Snap.”
January 21, 2025
PG Connects San Francisco - Super Early Bird Ticket offer ends Thursday!
Save up to $400 if you book before midnight on the 23rd
January 21, 2025
Epic Games Store Mobile will do "all of the things developers want facilitated", but what about premium?
Epic Games’ Sarah Thomson and Walter Somol spoke with premium developers at PGC London 2025
January 20, 2025
Supercell reveals rise in Hay Day active users with "growth virality" 12 years on
Hay Day general manager Maya Hofree talks new features, new campaigns, and doing right by old fans
January 20, 2025
Vera Manhoso: Focusing on UA is "holding back your mobile game" - focus on retargeting too
RTB House gaming account director Vera Manhoso talks UA and retargeting working in tandem
January 20, 2025
"The Digital Fairness Act is probably being drafted as we speak"
At PGC London 2025, video games lawyer Isabel Davies spoke about potential legal changes to F2P and "addictive" user retention strategies in the coming years
January 20, 2025
PGC panel talks rewarded UA’s renaissance and the "clear" demands of users
Panellist Lenny Rabin advised against copying another game’s rewarded UA model, instead suggesting a focus on personal goals and targets
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